Florida Man Explained: Where the Meme Came From and Why It’s Not Going Away

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Florida Man isn’t a person. It’s a category. The meme was born in 2013 when magazine editor Freddie Campion created the @_FloridaMan Twitter account, pulling real headlines from real newspapers across the state. For six years, it served up a steady feed of machetes, alligators, and general chaos. Campion retired the account in 2019, and author Craig Pittman believes it’s because the jokes started targeting people dealing with serious problems.

But Florida keeps growing by roughly 900 people a day, and Pittman points out that most newcomers have no idea what they’re signing up for. That constant churn of new residents, packed into coastal communities and the I-4 corridor, keeps generating the kind of headline that made the meme famous. HBO and Netflix both released Florida Man-themed series in 2023 and 2024, proving the legend has legs far beyond social media.

For those of us on the Suncoast, Florida Man has always been a bit of a mirror. Tourists from California like Russ and Garrett Hilbig know the stories well, but locals experience the state’s quirks firsthand. The red tide, the hurricane prep, the spring training crowds, and yes, the occasional alligator on a golf course. It’s all part of the deal here. Do you think the Florida Man meme is harmless comedy or unfair to the state?