That $18 Ride Just Became $48: Here’s Why Uber and Lyft Are Playing Pricing Games on the Suncoast
You’ve lived it: you open Uber after a concert at The Van Wezel, or Lyft right as a sudden rainstorm hits the Florida Suncoast, and watch in real-time as that $18 ride suddenly climbs to $34, $48, or higher. It’s called surge pricing—or dynamic... Read More.




