A viral trend called moneymaxxing is making the rounds, and unlike most internet challenges, this one pays you. The idea is simple: get more value out of the money you already earn by hunting down waste and making small, smart moves. Wealth management advisor Clay Cooper, with Northwestern Mutual, says the whole thing starts with reviewing a full year of bank and credit card statements. When he and his wife did it at the beginning of the year, they cut 12 unused subscriptions.
Cooper’s other recommendations are equally practical for Suncoast households: move savings into higher-yield accounts, automate your credit card cash back, and treat rewards as a bonus from planned spending, never a reason to spend. For retirees and snowbirds managing two homes and two sets of bills, that year-long review can surface duplicate charges and seasonal subscriptions that never got cancelled.
The bigger message from Cooper is that the goal is progress, not perfection, and it shouldn’t come at the cost of your well-being. A single evening with your statements can be enough to start. Have you audited your subscriptions this year? Tell us the strangest charge you found in the comments.
